As Chef Ann Kim opened her third restaurant, Young Joni, her inspiration came from her love of food, hospitality and community. She also spent a lot of time digging into her roots and the name of the restaurant reflects the personalities of her mother (Young) and mother-in-law (Joni). There are so many elements that make her space truly special - from the stoneware plates to the Korean inspired design elements that give a nod to Ann's Korean background. Since the restaurant was just opening, we wanted to be very thoughtful in the creative direction and convey the heart and feeling of this space, so Young Joni could make their best debut.
During their full-day Catalog Shoot, our photo and video teams worked alongside each other to capture the unique menu items, specialty cocktails and the different energies between the main restaurant and the back bar. The photos and videos from their Catalog Shoot have helped accommodate some major press accolades, including being named GQ Magazine's Best New Restaurant 2017 and a major placement in Food & Wine. The images and motion reel continue to support their website and social media.
Love from Young Joni
“We get the opportunity to tell the story of our restaurant through photos and videos before a guest ever steps foot into the restaurant"
“The catalog has been great for last minute press and media requests for photos. I can finally be proud of the photos I send knowing they were shot with intention"
“There is a certain level of trust and intimacy that is involved in letting someone tell your story through photos and The Restaurant Project captured the essence of Young Joni beautifully and authentically. ”
— Ann Kim of Young Joni