Q. Why is this so fucking expensive?
Well, we don't make cheap things, so it's not cheap. Truly though, our pricing reflects years of experience and the many, many hours we spend planning, shooting, editing and strategizing with each client to produce the highest-quality work. We are always totally transparent about our pricing because we know what we do is so valuable. Before we officially launched, we spent nearly a year making sure that our services were truly effective in building online community and driving sales. We made sure our subscriptions made lives easier, not harder (and that our clients felt the investment was well worth it). We made sure our strategy sessions left our clients feeling like they could take on the world. And we made sure our pictures were so beautiful that national magazines couldn't ignore them.
Q. I only want a subscription. Can I just skip right to the subscription?
A. No, you can't skip that step. We realize that signing up for The Restaurant Project is a substantial investment up front, but our initial process is essential for our subscription service to be successful. It helps us solidify the creative direction and vision behind your photographs to best suit your brand and your restaurant.
Q. Do I need to commit to a subscription?
A. Nope. Many of our clients become regular subscribers (and we hope you will too), but there's no obligation. The Restaurant Project package (Creative Direction, Catalog Shoot, Photography, Videography, Strategy Session) is great for new businesses, website redesigns and other image overhauls — and we'd love to work with you whether or not you decide to subscribe later on!
Q. How far in advance does the Catalog Shoot take place?
A. About 6 weeks after you've signed up! This gives us enough time to dive in and plan your creative direction, photo and video shoot.
Q. How does Payment Work?
A. Depending on the services you sign up for, we get you all set up with a payment schedule. You'll know exactly when your payments are due so there are no surprises. We also understand that it is important to keep your cash flow in mind, so we have a payment plan broken down to 3 installments to help with that.
Creative Direction + Catalog Shoot
Q. How do I prepare for my Creative Direction Session?
A. The only thing we really need you to bring is yourself (err... actually, just stay where you are because we'll come to your restaurant). We will send you a short questionnaire and checklist of things to think about before we meet. We want to know what inspires you about your restaurant! We also want to know what you hope to accomplish with new imagery, whether that's starting from scratch or strengthening the visual identity you've worked so hard to build. We want to poke around a little bit at your restaurant for stories and beautiful details to capture later on.
Q. How many photos do I get from the Catalog Shoot?
A. After a Catalog Shoot, we deliver about 150 - 200 final photos. We provide high-res, editorial-quality images and videos, but also make sure you have web/social-quality files that are ready to post to when you are.
Q. How many videos do I get from the Catalog Shoot?
A. After a Catalog Shoot, we deliver 5 videos total. One is a 30-second restaurant reel and the others are short, social-first videos.
Q. What's better (and, ahem... cheaper) for my restaurant? The Twice Monthly or the Quarterly Subscription?
A. Our two subscriptions are nearly equivalent in terms of price and the number of images that you receive. We set them up this way on purpose so that you can decide what frequency really works best for your restaurant. Once we know more about you and your business, we can recommend the best option for you!
Q. How many shoots and images are included with the Twice Monthly Subscription?
A. The Twice Monthly Subscription (obviously) includes a two shoots per month. Every shoot, we deliver between 3 - 5 images through a mobile app for easy access.
Q. How many shoots and images are included with the Quarterly Subscription?
A. The Quarterly Subscription includes four shoots per year. Each quarter, we deliver between 50 - 60 images through a mobile app for easy access.
Q. How long do I need to commit to a subscription?
A. The Twice Monthly Subscriptions require six month contracts and Quarterly Subscriptions require one year contracts.
Q. But can't I just do month-to-month?
Q. Can I switch my subscription from Twice Monthly to Quarterly (or vice versa)?
A. Yes, of course! You can switch from one subscription to another at any time if your needs change. There's a little math and contract business involved, but we can cross that bridge together if the occasion arises.
Q. How do I cancel my subscription?
A. If you need to cancel, just let us know and your contract will not be renewed. You will be obligated to continue payment through the length of your contract, and we will continue to provide services for you through that period.
PHOTO + VIDEO SPECIFICS
Q. Did I read that I have full Licensing Rights to all of my photos + video?
A. You sure did! That is the point of The Restaurant Project - to create work that our clients can own and actually use across all areas of their business. We are asking you to invest in yourself and probably re-think your marketing dollars.
Q. Am I restricted to only using these photos on social media?
A. Nope! We want you to be able to use these images wherever you need them—on social media, your website, marketing materials, ads, press, etc.
Q. Can I use my photos for press opportunities?
A. Absolutely. In fact, we encourage it! You will always have access to the high-res photos, which are perfect for magazines and other publications that might be interested in featuring your restaurant. The only thing we ask is that you include a photographer credit to us when you send the images to media outlets. If you're interested in getting more attention from the press, let us know — we'd love to help.
Q. Do you use phones or real cameras?
A. We use the real deal. All photos and videos are taken with professional gear by professional photographers.
Q. How do you schedule the photo or video shoots after the Catalog Shoot?
A. For the Twice Monthly Subscription, we set a consistent day and time on our calendars for everyone's benefit and schedule out all shoot days through the length of your six-month contract (2x per month, 12 total). For example, we always visit Heyday on Wednesdays at 2 p.m. On Wednesday shoot days, the Heyday staff knows to have their selected dishes, ingredients, drinks and/or people prepared for us to photograph. We show up, make some amazing images and are in and out in an hour or less.
For the Quarterly Subscription, we schedule all four shoot days through the length of your yearly contract. Again, we do this so that everyone has plenty of time to plan accordingly on our end and yours. About every three months, we will be at your restaurant for a half-day shoot, usually in the morning to early afternoon when the restaurant is closed (or during a slow time). We'll incorporate styling elements for the upcoming season and refresh your catalog of imagery in one, half-day swoop.
For the a la carte Video Shoots, we schedule shoot days at your convenience. These shoots typically take about 4-5 hours and are set up very similarly to the video portion of your Catalog Shoot. Depending on the types of videos, there will often be some footage taken when the restaurant is closed and some taken during business hours.
Q. How can my restaurant prepare for our photo shoots and video shoots?
A. Think ahead, and you'll get the hang of it in no time! You'll know when we're coming, so simply think about what dishes, drinks, scenes or members of your team you want to focus on. For quick one-hour shoots, we might capture the chef preparing a certain dish, the final plated dish, a new cocktail, a headshot for the new sous chef.
For longer shoot days like Video Shoots and Quarterly Shoots, there's a lot more preparation involved on both ends. We typically schedule a pre-shoot meeting to run through the details and day-of-schedule in advance so we don't miss a thing!
Q. I feel stuck. I'm the chef and owner and I kind of run our social media and a bajillion other things. How do I keep up with this?
A. We know how overwhelming keeping up with social media can be, especially when you don't have enough hours in the day already. Our Subscriptions are meant to take this one rather huge thing off your plate (the content), so that you can focus on everything else. And our Strategy Sessions are intended to help you find your legs when it comes to social media — you'll always leave with a plan of action that actually fits into your life.
Q. Will you just run my social media for me?
A. To paraphrase Meatloaf, we'll do anything for love... but we won't do that. We will, however, provide guidance and support on a whole bunch of things that'll make you better and more efficient at running your own social media (like caption-writing, growth tactics, Facebook Live videos, etc.)
Q. What if I work with a PR or marketing agency? Can I still use you?
A. Absolutely! We love collaborating with other creative humans to help you look your best.